Authentic content cuts through the noise. We create stories that feel real. From UGC to street content, every piece is made to connect.
In a market flooded with ads, content that feels authentic is the only way to break through. Today’s audiences don’t respond to perfection. They respond to stories that feel human and relatable.
At Glass Vault, we turn ideas and moments into scroll stopping stories across formats. From narrative skits and UGC to street level content and event coverage. Whether scripted or spontaneous, every piece is designed to feel natural and intentional.
Griffin Toren and Lainey Green founded Glass Vault with a shared belief… the best performing content starts with real human moments.
Lainey leads creative direction and brand storytelling, shaping concepts that feel authentic and culturally relevant. Her eye for narrative and instinct for what resonates online helps transform simple interactions into content people want to watch and share.
Griffin focuses on building relationships and strategies with brands. He works closely with partners to understand their voice, their audience, and what will resonate most on social. Griffin focuses on making the process simple and efficient for partners, helping brands move from idea to finished content without the usual friction.
Glass Vault bridges the gap between storytelling and performance, helping brands create content that feels real and ultimately converts.
“Glass Vault was eager to work with us at NightCap. When they came onboard, they picked up on what was needed and executed quickly. Within their first week, we saw 13 million impressions between Tik Tok and Instagram. Their Gen Z perspective online and excitement to work is refreshing and exactly what we were looking for. Griffin and Lainey aren’t just great listeners, adjusting to all of our needs, they come with their own amazing vision without much direction needed.”
“I cannot recommend working with Glass Vault enough, they truly are the best in the business, and we’ve absolutely loved working with them!! In less than 5 months, they’ve generated nearly 100 million impressions for Invisawear and consistently go above and beyond to deliver exceptional results. Beyond their talent and work ethic, Lainey and Griffin are also genuinely kind people who care deeply about their clients and always go the extra mile to make sure everything is done right. Highly highly recommend working with them!”
“Coming from agency services, my expectations are extremely high when it comes to our strategic partners. After only a couple of early calls, it was clear Glass Vault was not only up for the task, they were going to extend our team with commitment to building the brand like it was their own. GV continues to be an invaluable piece to our growth engine and we are grateful to have them in our Fuzzee Fam!”
“We’ve loved working with Glass Vault. They helped us curate engaging, social-first video content that feels natural, entertaining, and perfectly aligned with our audience!”
“Working with Glass Vault has been super easy! They are very responsive, dedicated and up to date with latest trends. Hard to find good professionalism in the social media world and Glass Vault goes above and beyond to give us what we need!”
“Working with Glass Vault was an amazing experience. For my latest summer drop, Glass Vault provided valuable insights and ideas and created a batch of their SIGNATURE street interviews on the streets of Brickell which we LOVED. I would 100% work with Glass Vault again because of their experience, care, and love for what they do and how they were able to support a successful drop.”
